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I've
submitted my site to the search engines, isn't that enough?
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Usually
it is not enough to simply submit your site to the Search engines.
There are categories where a simple submission is efficient. For
example, if you make green widgets, the level of competition may
be sparse and you may be able to achieve high ranking on the search
engines with very minimal effort.
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What
percentage of hits that come to any website come off a search
engine?
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We
have seen reports indicating upwards of 90%. We think in most
cases 60% is realistic.
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I
get a spam offers every day from companies offering search engine
ranking. Can these offers help?
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It
depends on the offer. Often these companies do more harm than
good. Search engine optimization takes planning, page modification,
knowledge of each search engine and how they work and a dogged
determination to rank #1. It's doubtful you will find that kind
of long-term professionalism out of a $99 package where one size
fits all. In addition, each engine has its own unique criteria.
a professional optimization company will know what works where.
Beware of spam offers, and never use two companies at the same
time. It could be counter productive. Do it right the first time
and dominate the search engines.
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So
what works with one search engine does not necessarily
work with another?
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True.
As a matter of fact, what works with one engine may hurt your
ranking with another.
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What
about all those submission software packages on the market? Do
they work?
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Some
have had limited success. However, many search engines lower your
ranking by using pre-made software. In the final analysis, you
will be dollars ahead by utilizing a professional internet marketing
team.
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How
much does a professional Search Engine Optimization Program cost?
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That
will depend on several factors. Again, if your category is green
widgets, your investment may be minimal. On the other hand, if
you want to rank in competitive classifications such as "Christmas,"
then you will be looking at a significant amount of time, effort
and clever wording of your pages, not to mention the creation
of several doorway pages to achieve high ranking. Each project
that Adstar Web Media takes on is customized to maximize your
potential. In addition, Adstar Web Media will usually work off
a bonus program based on ranking and hits.
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Does
search engine optimization work usually include the creation of
keywords and title tags?
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Yes.
It is critical that you have the right keywords and the right
title tags. Most engines place more weight on title tags than
any other single element. Keep the tag short with no more than
six words generally - but make it magnetic!
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Do
frames hurt my search engine ranking?
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Yes!
Such things as excessive java scripting, Flash, or too many frames
can work against you when it comes to search engine ranking.
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Do
bigger sites rank higher?
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Usually
the answer is yes! The more pages you have with good content,
the more keyword phrases you can target means the greater opportunity
to rank higher on the search engines.
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Please
write our team at Adstar Web Media (include
your email address) with any other additional questions
you may have concerning search engine ranking or how we can be
of service to you!
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