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The
Right Website for the Right Job...
Coupling
the right tool to the right job is essential for website effectiveness…
The
first step is to define the main and secondary objectives of the site.
Some examples of different sites include:
E-commerce:
Selling on-line, cybercash, encryptian, shopping carts
(consumer or business to business)
Corporate Website:
Complete site. May include existing or new creative
design.
Sales Advantage Websites:
This site is used in |
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conjunction
with traditional advertising. Consumers / clients are directed to
the website. Your sales advantage website then acts as a visual
motivational & educational tool to inspire the consumer to take
an action (such as call for your appointment, visit your physical
location, etc.). |
An Educational or Public Relations Site
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