Marketers of self-improvement products and services would benefit in understanding that the majority of the consumer base for these products and services are women. This holds especially true for weight loss, hair removal, exercise, spirituality, etc. The focus for men in the self-improvement market seems to center more around business, organizational skills, sports performance, etc. This material is according to Market Data Enterprises.

Self-improvement consumers are typically heavy buyers of books, cd's, and cassettes. They have a tendency to use mail-order and internet more to formulate buying choices.

78% are between 30-59. Approximately 2/3rds have a college degree and 41% have done postgraduate work. This indicates that the