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E-commerce
Motivator
by: Robert Zink  |
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Since
1998, e-commerce has exploded with estimated sales in excess of $8
billion dollars! According to the Forrester Research Organization,
this is US purchases only. We suggest that in the next two years e-commerce Here's
what the research says in regard to motivation:
1. Convenience: more than half of the online shoppers enjoy buying in the comfort of their own home. 2. Saves Time: 41% like the efficiency of buying on the net. |
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3.
Lower Prices: 27% believe they can save money on the web. 4. Greater Selection: 35% believe that they will have a larger selection by doing their shopping on the web. The key is a website designed to work as part of a marketing bridge from the advertising concepts and attraction to your site, to trust, development, ease of purchase, service and follow-up. Good websites are put together by website designers, yet great websites are built by advertising agencies who can effectively marry the whole marketing concept together with a successful ad campaign. |
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