Cognitiative Inc., a San Francisco-based consulting firm, recently discovered that 1/5th of the consumers who shop online say they are buying less from catalogs. The net is taking business away from the companies that rely on catalogs to sell and market their products faster than any other advertising medium. In addition, websites that position themselves against catalogs actually provide more product information and offer a greater convenience and time-saving opportunity.

Catalog marketers say that they still have brand name loyalty in many cases and catalog graphics are still ahead of what can be displayed online.

A strong web presence in conjunction with the traditional marketing tool will maximize your effectiveness, sales and prospects. For more information, feel free to email or call us at: (206) 686-1044.