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The
Psychology of Color in Website Design
by: Robert Zink  |
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Your company is about to invest a great deal of time and money on internet marketing. It is vital that you make a good first impression... We have a very short time to capture the audience and keep them or have them surf by our website leaving our message lost in cyber space. Your website is your storefront. It is your business suit and your only chance to make a positive first impression. The choice of design and color are crucial! You have the power to control the mood of your visitors by using the right colors. Human emotions are influenced by color choices. The right combination is essential because it is the first thing we notice and often is the last thing we remember. General guidelines on color choices are as follows: White - most sites will look cleaner and better on a white background. |
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Red
- power, energy, vitality, importance, excitement. Color is a powerful
weapon. The same two sites done in different colors will yield different
results. We
need to give serious thought to color selection. This is vital while
the number one choice for corporate products, services and image will
determine the most effective color choices for you. |
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