There are effective ways to market your web site and methods that are less than productive. Here is a list of various methods and their appropriate star rating.

1 star = a waste of your time and energy
5 star = the best possible way you can market your website, thus assuring maximum hits and your profits.

As a professional in the marketing and advertising business for 25 years and having tried most of these methods, I can assure you that you are getting the bottom line truth on these internet advertising methods.

1.) *Bulk Email -
With bulk email, you can generate some traffic, but you reach many more people who have no interest in your products or services. Many times you anger people, and your domain can end up blocked by many ISP's. There is even the potential for legal action against you. It's not worth it...

2.) *FFA's (Free For All Link Pages) -
Several years ago, FFA's had some effectiveness. Today, they are almost worthless. The number of real returns you will receive compared to the time it takes to maintain a presence is not a good ratio.

3.) ***Banner Advertising -
The prices have come down enough on banner advertising to make them effective if it is on a good site with plenty of traffic, and if it is professionally designed with animation. Once you have decided on the possible sites you wish to consider, find out their click through percentage average. If you can live with and make money based on their average, then go for it.

4.) ***OPT-IN-LIST Rental -
This is a list of people that have an interest in your kind of product or service, and they have signed up somewhere asking to receive emails.

This can be a hot list to work with. The problem is cost. The industry average is 10-20 cents per name.

5.) *****Hire a professional Search Engine Submission Team -
(BTW Adstar Web Media provides this kind of service) You need to dominate the search engines, especially the major engines such as Hot Bot, Web Crawler, Google, Alta Vista, Yahoo, MSN, and others. We further suggest paying minimal fees to rank on search engines such as Inktomi's Search. Submission @ $30 per year will get you into AOL, IWON, MSN and LookSmart within 48 hours.

6.) *****Personalized Email Services -
Here's how it works. You offer a freebie on your site which could be anything from a newsletter to tickets to the opera (personally we like the newsletter). Once your visitor claims the freebie, they are added to your OPT-IN-LIST. This means that they will now receive a series of powerful and effective letters form you. You can promote new services, products, discounts etc. BTW, we can help you set up this properly at Adstar Web Media.

7.) *****Ezine Advertising -
An ezine is a professional newlsetter that is sent out to a large list of potential customers / clients. The ezine is usually read because it has information the reader is interested in. If you're a baseball fan, you might enjoy reading a weekly / monthly ezine on baseball. Find the right ezine that matches your products / service and buy advertising on it. The ezine will have a click through to your website. It works...

We can also help you locate and develop an effective ezine campaign. We hope the above 7 methods may stimulate some ideas. There are several other ideas that can be effective as well. We focused on the most popular methods.

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