Most websites of small and medium sized companies do not recieve enough traffic. This translates into less potential and usually less income production.

There are a variety of pathways that a person can get to a specific site. Therefore, it is not only important to have as many pathways created as possible, but also to be effectively connected to the "power hub" of the net. Power hubs are sites and pathways that generate a much larger number of potential hits. Power hubs get hit more often than other sites. Thus, if you're tied into a power hub, you'll be reaping the benefits.

Most successful sites are constantly working on developing new ways to bring traffic to their site. Even Yahoo uses a low budget "tell-a-friend" script on their site. This is designed to encourage you to tell a friend about their website. In 1999, the hot buzz word was "viral marketing." Even today, few sites are taking

advantage of it. "Viral marketing" is a specific type of marketing that encourages people to spread your advertising and marketing message for you. Remember, high traffic sites are always looking for ways to get their current web traffic to promote and generate future web traffic.

Finally, it it essential to turn traffic into more traffic. You need to find non-gimmick ways to encourage your traffic to return to your website. Remember, most sales are not colored on the first visit, you need your traffic to return often.

One solid idea is a regular newsletter with information of value. Have them sign up for it, then send an automated reminder with a click through to your website. Your traffic will grow and grow...

Develop a strong marketing plan and expand as you go to continue developing more and more web traffic and more business.