 |
 |
 |
 |
 |
 |
 |
|||||
 |
 |
|
Rules
to Better Advertise on the Internet
by: Robert Zink  |
||
|
It can be very frustrating trying to figure out ways to get potential buyers to visit your website. Advertising on the internet can be like writing your ad message in the snow. Just when you carve out your message, the snow begins to melt... Here are some rules for helping you to advertise better on the Internet: 1. Employ a full service advertising agency vs. a web or Internet company. Ad agencies are focused on moving merchandise or service, Internet companies only think in terms of websites and basic designs that are often lacking in graphic and advertising savvy. 2. You must show in the top 50 to generate significant hits to your site - 60% of all new website traffic comes from search engines. Thus, it is important to rank high. 3. Employ as much free advertising as possible to direct hits to your site. This means that you should take advantage of the numerous ways to get free advertising on the |
|
net. Some of the methods to consider are:
4. Be persistent and have a solid marketing plan. Most internet startup fails because they forgot one important rule - you must turn a profit. The internet is a powerful market place and continues to grow and mature. Those who want the big profits tomorrow, need to be effective on the net today. 5. Include your
web address on all your standard advertising including: business
cards, newspapers, phone books, radio and TV. Rather than just mention
your web address, give a powerful reason to visit your site such as:
"Save 50% on widgets!
|
|
|
 |
|
|
|
Seattle:
(206) 686-1044 Tacoma: (253) 537-6877
© Adstar Web Media, 2000
31217 Pacific Hwy So. #140, Federal Way, WA 98003