Recent research and the latest thinking among those of us in the advertising field is that websites with a great amount of text is jarring to the internet surfer. People "click" to your page and think, "I don't have time to read this."

It's often more effective to trim your opening page offers down to your most essential elements. Plenty of white space makes your graphics more outstanding. Your opening page

should sell the reader on exploring more of your site. It must create the theme that will be maintained throughout.

Many big corporate sites are moving to the old advertising philosophy of "less is more." Most of your customers are pressed for time. If you want a site that is effective and part of your advertising/marketing bridge, then it really makes sense to hire a full service advertising agency to create such a project.